Makeup tutorial videos have been on the rise in the past few years. This is particularly true on YouTube, where the most popular of makeup gurus have hordes of subscribers and have become celebrities or social media influencers. Racking up views by the millions, their video tutorials are being watched and constantly shared. They have even become an inspiration among those interested in learning how to apply makeup.
The seeming simplicity and straightforwardness of these videos belie the effort and time spent in creating them. Of course, filming a tutorial is no rocket science, but it’s no peanuts either. It takes creativity, dedication, commitment, and skills to stand out from the thousands of uploaded makeup tutorials covering the same thing.
So what does it take to stand out? Here are a few pointers:
1.) Consider your audience- Your choice of language, theme, and even makeup style will depend in large part on who you intend to talk to. Obviously, a tutorial on the same subject, such as contouring, will be treated differently if presented to teens or women in their early twenties, as opposed to when it is presented to women in their 30s or 40s.
2.) Technical aspect of your tutorial- This covers both the visual and audio aspects. The quality of the camerawork matters. Clear, crisp images showing correct color gradients are a must. On this aspect, the importance of proper lighting cannot be understated. Lighting can make or break a video tutorial because no matter how expertly the makeup was applied, it will all be for naught if the finished product isn’t viewable.
The audio should also be clear and audible, especially since video tutorials are largely instructive.
3.) Skill of the tutor that should be the ultimate highlight. The adroitness in techniques, strokes, and choice of colors should be apparent because no one trusts someone who isn’t sure of what she is doing. It helps, too, if the video is light and fun, and not overly serious.
4.) Use trusted brands such as SeneGence's SeneCosmetic. One of the most popular beauty products LipSense Lip, color series comes in a range of colors for every occasion. Used by both celebrities and ordinary women alike, SeneCosmetics infuses aesthetics with practicality with its long-lasting feature and skin protection with its anti-aging benefit.
Liquid Makeup is certainly the perfect accompaniment to your makeup tutorial videos.
Check out a selection of our video tutorials for Liquid Makeup:
SeneGence Sugar Skull Halloween Makeup
Contouring using SeneGence Makeup
Jeri Taylor-Swade is a full-time SeneGence Distributor as well as a specialist in direct sales and network marketing. Jeri is an Author and International Speaker/Trainer.