Makeup has the power to transform anyone from drab to fab. It is so essential that even achieving the trending “natural” look requires smearing your face with at least a handful of products. Yet, despite its association with beauty, there lies an ugly truth.
To guarantee that products are safe and hypoallergenic for human use, some (if not most) cosmetic companies test them first on animals. Here’s why you should care.
Not Just Lab Rats
Aside from rats, laboratories use a variety of rodents for testing. This includes hamsters, guinea pigs, mice, and rabbits. If you’ve ever had one of them as pets, then this should mortify you.
A simple test for checking the skin’s allergic reaction to a product requires 32 guinea pigs or 16 mice, while eye irritation trials would sacrifice the lives of 3 rabbits. The Humane Society International estimates that between 100,000 – 200,000 animals are being tortured and killed in cosmetic testing every year worldwide, but up to 90% of animals used in laboratories across the U.S. are not even accounted in this statistic.
Rodent Torture and Genocide
There are numerous practices that bring inexplicable pain and injury to lab animals. Chemicals are rubbed onto their shaved skin, dripped on their eyes, and forcibly fed to them. There’s even a test to determine how much of the product will cause half of the specimens to die. Still, no animal survives in the end because all of them are killed anyway by decapitation or asphyxiation.
All for Nothing
Like any scientific study, there are certain limits to animal testing. In some cases, the results are irrelevant or just difficult to interpret. There are times when the reactions observed from animals don’t even apply to humans simply because different species have varying reactions to certain chemicals. Ultimately, this defeats the purpose of guaranteeing consumer safety.
It is possible for animal testing to stop. Companies can minimize testing by using chemicals that already have a history of safety and should also push for the development of non-animal testing methods. There are nations that have already banned animal testing altogether (e.g. European Union, India and Norway); but in other parts of the world, even in the U.S., this cruel practice is still ongoing.
You can do something about it too. Don’t put the blood of these animals on your skin anymore. Liquid Makeup and their Senegence products are not tested on animals, we know the importance and awareness of harming animals and avoid them on our products. Our formulations are made from natural ingredients and essential vitamins with lasting color technology. Most remarkably, the company runs under an ecologically conscious principle. Absolutely none of their products were tested on animals. You should definitely consider us in your regimen.
Jeri Taylor-Swade is a full-time SeneGence Distributor as well as a specialist in direct sales and network marketing. Jeri is an Author and International Speaker/Trainer.